References from your best customers are your best source of quality leads. Finding out how lead generation fits into your inbound marketing strategy and how you can start generating leads for your company is essential for business growth. Websites like Fiverr and Upwork can be a great source of leads for your sales team, as they have the potential to close quickly. If your company sells a service that is in demand on these sites, you can list your services to get more leads. Asking for referrals from satisfied customers is also a great way to source new leads.
If your contact feels comfortable with you, they're likely thinking of someone who could benefit from your product or service. Even better, it suggests a specific LinkedIn connection if you can identify someone in their network that you want to be introduced to. Before developing your strategy, take a look at the following 12 ways to generate leads for your business. Did you know that the audience on LinkedIn has twice the purchasing power of your average web audience? B2B marketing with LinkedIn is particularly effective and can produce very profitable results. Generating new leads can be achieved through inbound marketing efforts, including blog calls to action, streamlined landing pages, closed content, and more.
Learn about our top seven lead generation strategies to grow your business. Facebook ads are one of the best ways to attract potential customers. If you're willing to “pay to play,” you have access to specific targeting options, such as age, location, interests, and more. If direct mail is part of your marketing budget, also use it as a way to distribute discounts and coupons. It should come as no surprise that it's cheaper to sell to an existing customer than to acquire a new lead. Follow-up calls are a strategic way to foster customer relationships and a good time to ask for referrals.
Sometimes, the highest-quality leads you have are actually your current customers. Not all leads will be ready to convert right away, but that doesn't mean those leads should be ignored. Lead nurturing is especially critical in the lead generation process when potential customers are undecided about a purchase. Send them useful information based on their interests. Automate the lead nurturing process and set reminders and a timeline for when to contact them.
You want to be the first in mind when they are ready to make a decision. Don't let your customer drop after the sale. A satisfied customer who maintains an ongoing relationship with you and your business is likely to buy again. The best way to find great leads is always referrals from satisfied customers. Don't be afraid to ask these people for their ideas or video testimonials, which you can put on your website or in short email links. However, the most important lesson in lead generation strategies is perseverance.
Very few customers get mad at first contact. Part of understanding how to generate leads is understanding and practicing nurturing leads. Many successful small business owners are continually looking to expand their customer base and grow their businesses. A potential customer is a person or company (if you have a company that sells to other companies (B2B)) that has an interest in the products or services you sell. If you're a rep in charge of bringing in your own leads, you don't have the resources to send three emails back and forth coordinating schedules with a prospect. While marketers often think that social media is the best for top-of-the-funnel marketing, it can still be a useful, low-cost source for lead generation, as shared in previous lead generation strategies. Being a reliable source of information on the Internet and social networks, as well as through online networks, are also lead generation strategies.
Send them a list of great new lead sources for their industry, or an article they might find interesting. The Perfect Sales Dashboard Should Have These 12 Sales Metrics.