Generating leads is essential for any business, regardless of its type or industry. It is a process that requires time and effort, but it can be simplified and accelerated with the right tools and strategies. In this article, we will discuss the benefits of measuring your lead sources, as well as 15 essential lead sources you need to track. Measuring your lead sources is important because it helps you understand which channels are most effective in attracting the right type of leads to your business.
It also helps you identify which channels are not working and need to be improved. When it comes to generating leads, there are many sources you can use. Here are 15 of the essential lead sources you need to track:
1.Trade Shows and Other In-Person EventsTrade shows and other in-person events are great sources of leads. They give you the opportunity to meet potential customers face-to-face and build relationships with them.
2.References from Your Best CustomersReferences from your best customers are your best source of quality leads. A referral implies that you are trusted and valued. Your referral source can also confirm what it's like to do business with you.
3.Reactivate Inactive AccountsRecontact these inactive accounts or find out who are some of their competitors who may be more open to new ideas. They could be your own former customers, or former unclaimed customers that no one in your company is currently working with.
4.Who Works with Your Competitors?Who works with your competitors? Study the competitors to see who is active in the categories you've decided to target.
5.VideosDid you know that it takes approximately 102 days for a sales rep to complete a sales cycle? Yes, videos have been increasing in popularity in recent years.
But that doesn't mean you should do without writing and publishing blog posts on your website.
6.Blog PostsIn contrast, blog posts, especially long-form blog posts, are still one of the main sources of leads for your website. Most importantly, your blog posts are one of the main types of content shared on social media.
7.Landing PagesWhen it comes to measuring your sources of leads, landing pages don't just refer to the web pages you use to help you build your email list.
8.Organic Search TrafficThis shouldn't surprise us. After all, organic search traffic is one of the key performance indicators (KPIs) that marketers, like you, closely monitor when generating leads.
9.Measuring Organic Search TrafficMeasuring organic search traffic as a source of leads is very similar to tracking and monitoring it every time you launch a marketing campaign.
10. Guest Posts on High-Authority SitesPosting guest posts on high-authority sites within your industry isn't just an effective way to extend your reach to your target market. It also gives you the opportunity to establish yourself as an authority in your niche.
11. Direct TrafficIn contrast, direct traffic is a traffic source that marketers don't pay much attention to every time they launch a marketing campaign.
12. Google IndexingGoogle Analytics and other analytics platforms classify as direct traffic those who directly typed the name of your website.
Add to that the fact that Google takes approximately 90-180 days to index, rank, and display every piece of content it publishes.
13. PPC AdsThat's why many marketers combine PPC ads with their inbound marketing. In fact, PPC ads drive lead generation and customer acquisition. Your content marketing strategy keeps the momentum going. However, PPC ads require you to invest money to make this work.
14. Affiliate MarketersOf course, not all affiliate marketers are the same.
Some do a better job of attracting leads and customers to your site than others.