What is Lead Capture Form and How to Use It

A lead capture form is a tool used to collect customer data. Its main purpose is to collect contact information by offering something in exchange, such as a guide, discount code, or product demonstration. This form is the main focus of a lead capture page, also known as a landing page. The goal of this page is to get visitors to fill it out with contact information in exchange for a piece of content, such as an e-book.

Lead capture forms are contact forms created to collect information from visitors in the hope of converting them into customers. To show your commitment to protecting the data you obtain through the form, include the trusted logos of the cybersecurity products you use. Larger lead capture forms can provide space for additional texts beyond the headline and call to action. Companies post their lead captures on their websites, but they can also send them in emails or social media posts.

Once you design your lead capture page, you can publish it on the platform where you think you can attract the most leads. The quality of leads will be higher when visitors are willing to fill in more form fields and provide more information about themselves and what they are looking for. When creating your lead capture, it's important to identify a specific goal you want to achieve. Shorter forms tend to convert more frequently, but these leads aren't usually as high quality because you don't ask for as much information about them (and vice versa with longer forms).

With a lead capture, you can take information from potential customers and use it to contact them in the future to give them details about your products and invite them to make purchases with your company. One of the most common ways to use a lead capture page is to design it to appear on the home page of a company's website. That's why many lead engagement forms for major funnel content, such as e-books and webinars, only have sections for email, name, and phone number. Leads refer to people who have the potential to become customers after someone in the company contacts them.

Whenever you want to get contact information from your leads, you should use a lead capture form.