Lead generation forms are an essential tool for businesses to capture leads and convert them into paying customers. They are online forms used to collect contact information from leads, and can be integrated with marketing automation platforms or CRMs. Lead generation forms should be optimized to increase conversions and create a great user experience on your website. When creating a lead generation form, it is important to include several elements that will make it great and work properly.
This includes a clear explanation of what the user will receive when they fill out the form, as well as descriptions of why other companies are already using your product. Additionally, you should consider “ghosting” your lead capture form by improving the accuracy of the form as more information is entered. Including a lead capture form on your landing page makes it easy for users to take advantage of your offer and subscribe to your mailing list. Customer intake forms are also a great way to gather information about the customer and their requirements, as well as attract more leads.
Lyft's lead generation form is almost the only thing you see when you enter the company's website, while Oracle's lead generation form includes a description of why so many impressive companies are already using their product. Zebra has created one of the best forms for insurance companies, taking into account a lot of information that usually results in increased engagement. The long-term goal is to get users to sign up for a paid version of the software platform, but this two-step soft-selling approach helps turn unenthusiastic leads into genuine leads. Downloading your leads directly from Campaign Manager or moving them to the marketing automation platform or CRM of your choice can help speed up tasks and automate and optimize your form for lead generation.