Lead form extensions in Google Ads are a powerful tool for businesses to attract leads directly from the search results page. These extensions can be added to search, video, discovery, and display campaigns, and are designed to help businesses generate leads when users search for a product or service or type specific keywords in Google. Lead form extensions are especially useful for companies in various industries, such as real estate, automotive, education, finance, B2B, travel, hospitality and more. Google lead form extensions provide a call to action early in the buying process, reducing user steps and increasing conversion rates. This is especially important in a world where more than half of people browse the Internet from mobile devices.
For example, a marketing agency could employ a lead form extension campaign in Google Ads to attract potential customers who want to receive a free PDF template to improve their marketing strategy. LeadsBridge allows you to build bridges between Google Ads and the most popular marketing tools, so you can streamline your advertising and sales flows and succeed in your marketing strategy. You can also retrieve leads manually or set up automation through LeadsBridge. If the goal is to capture as many leads as possible (top of the funnel), then optimizing lead volume would be your best option. Google now gives you the ability to ask qualifying questions to get all the information you need for qualified leads. Advertisers are often successful with Facebook lead ads, so Google's version seems easy to test.
In addition, LeadsBridge allows all integrations with Google Ads lead form extensions, so you can create your Google Form directly in the app. Google lead form extensions and TrueView form ads offer a revolutionary solution to help advertisers convert more mobile users. If your business is struggling to get leads flowing due to a poor user experience, try Google Lead Form extensions. You can also enable lead delivery via webhook if you want to send your new leads automatically from YouTube TrueView ads to your CRM with LeadsBridge.