Lead form extensions are a powerful tool that can be incorporated into search, display, YouTube, or Discovery campaigns. They are lead generation ads designed to help businesses attract leads directly from the results page. With lead form extensions, you can download leads and collect data when users search for a product or service, or when they type specific keywords into Google. These extensions can help several companies in various industries, such as real estate, automotive, education, finance, B2B, travel, hospitality and more. In addition to forms, slow-loading landing pages are a real curse for advertisers.
They increase bounce rate by 32% and decrease conversion rate by 4.42%. To address this problem, advertising publishers such as Facebook, LinkedIn and Google have been implementing new solutions for advertisers to generate leads, such as native lead generation ads. Lead form extensions help you generate leads by allowing people to submit their information in a form directly in your ad. For example, a marketing agency could employ a lead form extension campaign in Google Ads to attract potential customers who want to receive a free PDF template to improve their marketing strategy. Once users submit their contact information, they receive the free template via email.
In addition, they are invited to contact the agency by booking a 30-minute introductory call to receive a marketing inquiry. In order to measure where the conversion comes from, businesses need to “send” first-party data from their CRM to Google. This data can be downloaded from the CRM segment of people who booked a 30-minute introductory call and imported into Google to match the leads that come from the lead form campaign. Companies can also manually download and manage their leads collected in a CSV file. However, these files are only stored for 30 days and the process of uploading them to marketing tools is slow, error-prone, and costly. LeadsBridge offers robust integration technology with 370+ marketing tools, including HubSpot, ActiveCampaign, Bitrix24 and many more.
As a business manager, if you decide to do this process manually, it's important to remember that the prospect's CSV files are only stored for 30 days. To track the quality of newly collected leads, advertisers should measure conversions using a full funnel strategy. The marketing agency can track each booked call as a conversion to evaluate the effectiveness of their lead form campaign. Google Ads lead form extensions and YouTube TrueView for Action Form Ads partially resolve this issue. LeadsBridge will only be able to retrieve the values you select in the “Questions” section. In addition, there is no guarantee that the extension of your lead form will be displayed all the time and you are more likely to appear in the top positions. In a world where more than half of people browse the Internet from mobile devices, one of the best ways a business can generate leads is with native lead generation ads, which are designed specifically for mobile browsing.
To synchronize leads in real time, it's best to manage the data collected through Google Ads lead form extensions through the company's CRM or email software. To learn more about setting up ad extensions for leads and optimizing your campaigns with YouTube TrueView integrations contact us and we'll get in touch with you to get you started.